Dr. Amy Vanderbilt

CEO & Chief Strategist

The TrendPOV Show

http://DrAmyVanderbilt.com

Dr. Amy Vanderbilt is the Founder and Chief Strategist at TrendPOV.com, next generation social omni-media that over 600 thousand executives call GPS for your business strategy. She is an award-winning author, show host, executive coach, speaker, and commentator.Her career has enjoyed a fast climb through the ranks of academia, large business, small business, and even the Government by harnessing the power of emerging trends and her unique ability to understand where they are going, and how to use them for competitive advantage.

Regardless of how hard the Great Recession hit you; hard times can create a wealth of opportunities. You will be more vulnerable but may find greater inspiration under pressure. Even globally where financial and political implications can be serious, adversity has spawned opportunity through collaboration. Collaboration can work locally too and may be what your business needs to stay afloat. Regardless of the method employed, creating advantages out of adversity may enhance your bottom line when your business needs it most. Next year, we will explore ways to face up to the economic depression and will search for advantages that will benefit your business. Managing risks in an incident-prone world is all about understanding the risks, monitoring them closely and having a good back-up plan for when things go wrong. But what would you need to do to be prepared for any eventuality and how would you know the best way to respond? In 2012, we will explore how best to manage impending risks. Next year, we will also take some time to check in on evolving alliances in the business world. We would like to help you navigate some of the complexities that may arise from going global and would like to follow up on the benefits. After decades of flying high, frugality is now fashionable and has created a new level of austerity. But a market for high end products still exists and we want to find out how you can successfully tap into this market to get customers to part with their cash. After years of being handicapped by political volatility, Turkey reached a boiling point where businesses started fighting back and winning, but what was the tipping point and what is Turkey’s secret to success? When your judgment is clouded by economic concerns, you may not see the benefits that are waiting for you, but in 2012 we intend to explore any potential opportunities that will help you create a brighter future for your business. To prepare for 2012 and beyond, consider the following. Bad economies are opportunities waiting to happen. Prepare for how incidents will affect your business. Act on evolving global alliances. Understand that frugal is chic but your profits do not have to suffer. And lastly, track the Turkish business turnaround.