Dr. Amy Vanderbilt is the Founder and Chief Strategist at TrendPOV.com, next generation social omni-media that over 600 thousand executives call GPS for your business strategy. She is an award-winning author, show host, executive coach, speaker, and commentator.Her career has enjoyed a fast climb through the ranks of academia, large business, small business, and even the Government by harnessing the power of emerging trends and her unique ability to understand where they are going, and how to use them for competitive advantage.
As the end of 2011 approaches, we look ahead to see what trends will be important to businesses in 2012 and how rapid changes in technology and marketing will influence those trends. In this article we look at upcoming operations trends and their effects on the marketplace to help businesses keep ahead of the game in this evolving environment. If your business model has become a dinosaur, you may just find yourself history in your customers’ minds. Online marketing has effectively cut out the middle man. Interactivity has given consumers greater powers that have resulted in slow-moving businesses going extinct. In order to remain successful, you need to know when change is due. Incubators have grown massively in popularity in the past couple of decades providing a support system for new businesses and entrepreneurial ventures. Whether start-ups are looking for connections, advice, instruction, specialized equipment, literary resources or shadow investors, incubators are the way forward. Both parties seem to benefit so we intend to find out more. In recent years, social media monitoring between producers and consumers has become more user-friendly. This trend has given businesses an easy back door pass to all their competitors. Concerns about security and lack of understanding about the advantages of mining social media need further investigation to stay ahead of the game in this new wave of competitive intelligence. A new trend is emerging in the interactive games market that has great potential for increasing brand awareness—social gaming. According to eMarketer as reported on mashable.com, “Ad spending on social gaming increased 60% since 2009.” Huge audiences are available in a fun environment. And if you have a crisis going on in your board room, you need to decide who your business answers to. You will need to find a happy balance among shareholders, management, board members and the market at large while maintaining control. 2012 will undoubtedly be an exciting year in the business world and we intend to keep you posted on these new trends. To prepare, consider the following. Face facts when your business model is dying out. Recognize the brilliant idea that needs incubation. Get smart on social media for competitive intelligence. Explore social gaming for brand awareness. And lastly, Decide who your business really answers to.