John Morgan

The Chuck Norris of Branding

JohnMichaelMorgan.com

John Morgan is known as the Chuck Norris of branding and is the author of Brand Against The Machine. With his popular blog (www.JohnMichaelMorgan.com) and being an in-demand public speaker and consultant, he is a globally recognized authority on branding and digital marketing.

A brand may take weeks, months or years to develop and you may put a lot of sweat equity into creating it, but if you don’t cultivate a relevant, memorable brand that reflects your business, your hard work will be wasted. A good brand will evoke an emotion or a set of emotions or ideals that customers can identify with so that by cultivating that brand, you will reinforce those emotions and create loyalty. Branding has been around in a variety of formats since 3000 B.C; however, notable consumer product companies like Proctor and Gamble didn’t begin branding their products until the 19th century. In the 1950s and 1960s there was an explosion of benchmark brands that are still around today and the development of brand management led to some businesses seeing huge increases in their profit margins. Today the perfect branding solution is critical to your brand’s success. Numerous recommendations were made on a branding article in adliterate.com. One respondent said “I think two things you need to have for a great brand idea are stability and long-term commitment.” Another said, “Stop looking for big brand ideas and understand that most consumers are looking for the simplest of solutions.” Matt Schoenherr wrote in an article on marketingideas101.com, “Anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity.” Despite all the hard work required to develop your brand and build a reputation, too many choices  can be overwhelming. As noted in the article on adliterate.com, “Of all the beasts roaming free in the world of marketing there is none so rare as the brand idea.” Trust your instincts and build your brand through many channels to create a stronger brand. In his article on forbes.com, Will Burns said the perfect marketing idea needed to be inexpensive, visceral and have purpose in order to succeed in a poor economy with increased competition. To turn this trend into an advantage for your business, consider the following. Brand idea should evoke emotion. Align your brand idea with visceral human needs. Live your brand idea in every aspect of your business.Keep your brand idea simple, and remember… brand ideas take thought not money.